Marketing the Museum
| AUTHOR | McLean, Fiona; MacLean, Fiona |
| PUBLISHER | Routledge (12/26/1996) |
| PRODUCT TYPE | Paperback (Paperback) |
Description
The ideal guide to the ways in which museums can achieve a marketing orientation. It is essential reading for museum professionals, students and anyone in the heritage industry around the world.
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Product Format
Product Details
ISBN-13:
9780415152938
ISBN-10:
0415152933
Binding:
Paperback or Softback (Trade Paperback (Us))
Content Language:
English
More Product Details
Page Count:
268
Carton Quantity:
16
Product Dimensions:
6.89 x 0.80 x 9.70 inches
Weight:
1.22 pound(s)
Feature Codes:
Index
Country of Origin:
US
Subject Information
BISAC Categories
Reference | General
Reference | Museum Administration and Museology
Reference | Marketing - General
Accelerated Reader:
Reading Level:
0
Point Value:
0
Guided Reading Level:
Not Applicable
Dewey Decimal:
069.5
Library of Congress Control Number:
96022435
Descriptions, Reviews, Etc.
publisher marketing
The ideal guide to the ways in which museums can achieve a marketing orientation. It is essential reading for museum professionals, students and anyone in the heritage industry around the world.
Show More
List Price $61.99
Your Price
$61.37