The PDMA Toolbook 2 for New Product Development
| PUBLISHER | Wiley (10/05/2004) |
| PRODUCT TYPE | Hardcover (Hardcover) |
Description
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Product Format
Product Details
ISBN-13:
9780471479413
ISBN-10:
0471479411
Binding:
Hardback or Cased Book (Sewn)
Content Language:
English
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Page Count:
547
Carton Quantity:
16
Product Dimensions:
6.50 x 1.29 x 9.43 inches
Weight:
2.06 pound(s)
Feature Codes:
Bibliography,
Index,
Table of Contents,
Glossary,
Illustrated
Country of Origin:
US
Subject Information
BISAC Categories
Technology & Engineering | Industrial Design - Product
Technology & Engineering | Development - Business Development
Technology & Engineering | Entrepreneurship
Dewey Decimal:
658.575
Library of Congress Control Number:
2004019042
Descriptions, Reviews, Etc.
Editor:
Griffin, Abbie
Abbie Griffin earned her Ph.D. in management from the Massachusetts Institute of Technology, her M.B.A. from Harvard University and her B.S.ChE from Purdue University. She is editor of the Journal of Product Innovation Management, and serves as director of the Product Development and Management Association. She has received the 1997 Marketing Science Institute Best Paper Award, the 1993 John D. C. Little Best Paper Award, and the 1994 Frank M. Bass Dissertation Paper Award for "Voice of the Customer." Dr. Griffin teaches product development and business-to-business marketing. Her research interests include measuring and improving new product development processes, obtaining customer inputs into new product development, decreasing time to commercialize products, and management of technology. Dr. Griffin's professional experience includes consulting in marketing, strategic planning, and technology management to technology dependent firms. She is on the Board of Directors of International Truck and Engine (formerly Navistar).
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Editor:
Belliveau, Paul
Paul Belliveau is Principal of Paul Belliveau Associates, which provides strategic business planning and new product development counsel to small businesses. He is also an Adjunct Professor of Entrepreneurial Studies, Rider University, and served as full-time Director of the MBA Team Consulting Program, Rutgers Business School, Rutgers University. His student consulting teams from both institutions have won awards. Paul is a member and former President of the Product Development and Management Association (PDMA), and is Co-Editor of the PDMA toolbook series on new product development. He has published a number of articles on experiential student team consulting, small business and entrepreneurship. Paul is currently Associate Editor of The Journal of Small Business Strategy and serves on the Editorial Board of The Small Business Institute Journal. He is a member and former Vice President of the Small Business Institute? and belongs to the United States Association for Small Business and Entrepreneurship.
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