V nastoyashchee vremya v svyazi s udorozhaniem kommercheskoy meditsiny, a takzhe s razocharovaniem, nedoveriem k uslugam sotsial'noy meditsinskoy pomoshchi nablyudaetsya tendentsiya k stanovleniyu kontseptsii otvetstvennogo samolecheniya. Eye osnovnym printsipom yavlyaetsya pravo patsienta na poluchenie ischerpyvayushchey informatsii otnositel'no poryadka deystviy po samolecheniyu, v tom chisle po voprosam primeneniya lekarstvennykh preparatov. V rezul'tate sushchestvenno vozrastaet neobkhodimost' kachestvennoy informatsionno-konsul'tatsionnoy deyatel'nosti aptechnykh organizatsiy. Takim obrazom, tsel'yu dannogo issledovaniya i yavilos' izuchenie osobennostey informatsionno-konsul'tatsionnoy deyatel'nosti v aptechnykh organizatsiyakh.