Scientific Essay from the year 2014 in the subject Business economics - Miscellaneous, language: English, abstract: In the following common entry stragies will be presendted and their and advantages and disadvantages discussed. Also specific challenges, enterprises have to tackle when they are entering emerging markets, will be pointed out. The world is transforming constantly with regard to political and economic development. Especially globalization is pushed forwards. Many 'third world' economies were facing large growing processes within the last few years and have entered the stage of so called emerging markets. It has to be expected that the main growth within the next decades will take place in emerging markets. The adoption of new production techniques and technologies, but also liberalization processes and cultural changes makes them attractive locations for further production and investments. In contrast to developing countries risks of market entry become more and more manageable. Thus, emerging markets offer great opportunities, for example to reduce sosts, launch innovative products or establish new industries. Furthermore, the demand for western products and goods will grow in these countries in the near future. Therefore, more attention has to be paid to emerging markets. One important issue is the question of an appropriate and suitable entering technique. This question has been frequently discussed since emerging markets startet their rapid process of growth. The selection of the entry strategy can be the critical factor of success. Therefore entry strategies should be chosen very carefully.