The Platformisation of Consumer Culture: A Digital Methods Guide
| AUTHOR | Bainotti, Lucia; Caliandro, Alessandro; Gandini, Alessandro |
| PUBLISHER | Routledge (05/06/2024) |
| PRODUCT TYPE | Hardcover (Hardcover) |
Description
This book offers a unique methodological guide for social and marketing scholars interested in understanding and using digital methods to explore the processes of platformisation of consumer culture unfolding on digital media.
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Product Format
Product Details
ISBN-13:
9789463729567
ISBN-10:
9463729569
Binding:
Hardback or Cased Book (Sewn)
Content Language:
English
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Page Count:
280
Carton Quantity:
24
Product Dimensions:
6.14 x 0.69 x 9.21 inches
Weight:
1.25 pound(s)
Country of Origin:
US
Subject Information
BISAC Categories
Computers | Internet - General
Computers | Electronic Commerce (see also headings under Business & Econ
Computers | User Interfaces
Descriptions, Reviews, Etc.
publisher marketing
This book offers a unique methodological guide for social and marketing scholars interested in understanding and using digital methods to explore the processes of platformisation of consumer culture unfolding on digital media.
Show More
List Price $150.00
Your Price
$148.50